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"For many years, I referenced the Plum Pretty Sugar brand as my first child. Now, a decade in, I realize the brand is not something of me, it is me. With that comes the evolvement of my personal story and the progression of my beliefs comprehensively tied to the business."

-Charlotte Hale, Founder + CEO

Female Founder and CEO, Charlotte Hale

Charlotte founded Plum Pretty Sugar a decade ago taking inspiration from a West Coast backdrop of easy living chic. From Southern California (by way of the UK), Charlotte is the kind of girl who takes everything in and can whip out on-point thinking in the form of print, apparel and accessories at a moment’s notice. She loves a good brainstorm moment and finds distinct pleasure in re-thinking overdrawn, played-out product narratives.

Charlotte is the originator and pioneer of the now global multi-million dollar bridal ‘getting ready’ category and her brand, Plum Pretty Sugar holds steadfast as its leader. Now much more than ‘getting ready,’ her innovative and against the grain thinking has created a product mix and visual identity well-known for it’s effortless, fresh and feminine lifestyle.

Charlotte holds several advanced degrees in Business, Communication and separately, a degree in Fashion. She is an experienced entrepreneur in both luxury beauty and consumer product industries having both founded and developed several companies and brands prior to Plum Pretty Sugar. In addition, Charlotte has held several positions in Marketing for consumer product companies including Kraft Foods and Balance Bar prior to becoming an entrepreneur.

Charlotte is committed to two causes; anti-domestic violence and environmental sustainability. These purposes purpose align closely with her personal story.

She enjoys spending time with her husband and her two children (Richard, age 5 and Delphine, age 2) and is more than likely wearing PJ pants and a white Tee cuddled up on the master bed.

Find Charlotte at @charlottejaynehale