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“We are awake to dream.”


Charlotte lives in sunny California and holds several advanced degrees in Business, Communication and separately, a degree in Fashion. Charlotte is an experienced entrepreneur in both luxury beauty and consumer product industries having both founded and developed several companies and brands prior to Plum Pretty Sugar and PPS Couture. In addition, Charlotte has held several positions in Marketing for consumer product companies including Kraft Foods and Balance Bar before becoming an entrepreneur.

Charlotte founded Plum Pretty Sugar in 2009 and PPS Couture in 2015 taking inspiration from a West Coast style and a background of easy-living chic. Both brands are instantly recognizable and bring confident, kind and modern women together through apparel and inspiration for everyday and milestone moments.

A category creator and leader, Plum Pretty Sugar/PPS Couture continues to introduce fresh new products and ideas delighting and surprising from one season, collection and collaboration to the next.

Charlotte enjoys spending time with her husband, and her son and daughter (aged five and two).

Follow Charlotte at @charlottejaynehale